FOLD-PAK a RockTenn Company
FOLD-PAK a RockTenn Company

What your Food Service Packaging Says About You

Monday, 24 February 2014 09:56 by dfederico

Working in the food industry – whether a supermarket or a bakery, a restaurant or a candy store – you might think that your choice of packaging is just another generic thing business owners have to worry about. However, there are a lot of studies that show that simple things like packaging have an effect on customers' cognitive associations with the business. So what does your food service packaging say about your company?

A simple decoration, such as a printed logo or coherent colors, can make your company stand out to a customer. Often keeping it simple and elegant with the design shows that you appreciate the details in a practical way – and, of course, it helps to reinforce your brand recognition, which is never a bad thing.

If you want your food packaging to say something positive about your company, try choosing something sustainable. More and more customers are admitting that they are more likely to give their patronage to a company that practices sustainability. Sustainable packaging says that your company cares about its impact on the Earth, and this sentiment probably carries on to other aspects of your company's practices.

So, yes, your food packaging may be small, but its impact on consumer behavior is large. You should most certainly put thought into how you'd like it to look and the materials you'd like to use, as it is often going home with your customers and will serve as the final impression of their dining experience.

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Recyclable Items You Need in Your Restaurant

Monday, 17 February 2014 11:24 by dfederico

Whether you work in a restaurant, a deli, a cafeteria, or any other place that serves food, being sustainable is a good thing. You can replace old light bulbs with LED lights, install water-saving technology, and use only sustainable foods. Customers love an environmentally-friendly eatery.

Recycling is probably one of the easiest things you can do to cut down on your environmental footprint. Many restaurants already do a lot of recycling, but there are so many ways to do it other than putting cardboard in the recycling bin. Use these tips and tricks to reap the full benefits of being environmentally conscious.

Crushers

Recycling can take up a lot of space. Any bottles, cans, or containers can easily and quickly fill a recycling bin.  This situation can be fixed with can, glass, and plastic crushers. These machines will compact your containers so they’re much smaller. 

Beer and Soda on Tap

All the bottles, plastic or glass, from various drinks can pile up after a while. Installing beer taps and soda taps can save you so much money in buying the product, and can cut down on a lot of waste. Customers can fill up their reusable cups, and you’ll find yourself with less waste and less cost.

Sustainable Takeout Containers

There are many substrates and packaging materials that are not friendly to the environment.  These are materials that are not recyclable and do not break down in landfills.  Consider switching to more sustainable food boxes, like paperboard.  These containers are recyclable and have a much better impact on the environment.

Differentiated Bins

Customers have reported that they are perfectly willing to take part in recycling, if bins are readily available to them. Provide your customers with several bins that are clearly marked, and they’ll do half of your job for you. Make sure that the recycling bin is a different color than the garbage can, and has an obvious symbol or title on it. You can also make a sign designating what exactly gets recycled, so you don’t have to worry about sorting through anything later.

Being sustainable is not only great for the planet, it’s great for business. Cut down on your carbon footprint and save money at the same time with these environmentally-safe tips. By using these items, you can boost your customer base. 

 

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What's to Come for the Restaurant Industry in 2014

Monday, 10 February 2014 09:16 by dfederico

Recent market research on the restaurant industry shed light on the incoming trends that will shape the restaurant industry in 2014. On the list is everything from innovative menu themes to the projected increase of spending from diners of older generations.  All points provide insight into what we can expect to see now that the economy is improving.

Which of these dining innovations do you expect to be most exciting? Which are you not looking forward to?

The Prices of Meat

In 2014, the prices on red meat are expected to rise, while poultry will likely be more inexpensive. It's probable that this is an indicator of what new menus will offer. Beef dishes will be more expensive and less plentiful throughout the menu, while the emphases will be placed on entrees featuring other meats.

Internet Incentives

It seems like dining incentives go through trends and phases: several years ago, it was easy to find paper coupons in weekly circulars, and that eventually transformed into value menus and combo offers. Now, with the prevalence of the internet and mobile devices, it'll be easier than ever to redeem loyalty rewards and coupons. Along with rotating offers that can be presented on a mobile device, there will also be more group deal sites and even customer loyalty programs for diners who order food from a mobile device.

 

Packaging Changes

The prospective ban of Styrofoam in take-out containers in New York City was an issue on the tongues of many Americans this past year.  It's not uncommon for other cities to follow suit when a major city institutes such a change, so many are anxious to see what might happen. Initiatives such as these will likely cause many companies to switch to more sustainable take-out containers.

Focus on Health

 

Novel menu themes are already becoming popular among independent restaurants in major cities, and it definitely draws a crowd. Pair novelty with healthy, and you've probably set the stage for new restaurants in 2014. Consumers are becoming more and more conscious of health as information about diet becomes more accessible, so it's a wise move for restaurants to make their menu diet-friendly. Gluten-free, vegan, and low-carb options will surely rise in popularity this year.

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