FOLD-PAK a RockTenn Company
FOLD-PAK a RockTenn Company

What your Food Service Packaging Says About You

Monday, 24 February 2014 09:56 by dfederico

Working in the food industry – whether a supermarket or a bakery, a restaurant or a candy store – you might think that your choice of packaging is just another generic thing business owners have to worry about. However, there are a lot of studies that show that simple things like packaging have an effect on customers' cognitive associations with the business. So what does your food service packaging say about your company?

A simple decoration, such as a printed logo or coherent colors, can make your company stand out to a customer. Often keeping it simple and elegant with the design shows that you appreciate the details in a practical way – and, of course, it helps to reinforce your brand recognition, which is never a bad thing.

If you want your food packaging to say something positive about your company, try choosing something sustainable. More and more customers are admitting that they are more likely to give their patronage to a company that practices sustainability. Sustainable packaging says that your company cares about its impact on the Earth, and this sentiment probably carries on to other aspects of your company's practices.

So, yes, your food packaging may be small, but its impact on consumer behavior is large. You should most certainly put thought into how you'd like it to look and the materials you'd like to use, as it is often going home with your customers and will serve as the final impression of their dining experience.